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Subtext: What pain are you helping them avoid? What pain are they currently dealing with that would end if they buy your product or service?
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Now that you've told the user what may happen if they don't buy, it's time to tell them what will happen if they do. The bullets in this section should directly answer the pain points in The Stakes section. Establish your organization as an advisor and build trust.
Learn MoreUse this section to give more details on how this feature/benefit will add value to the user.
Use this section to give more details on how this feature/benefit will add value to the user.
Use this section to give more details on how this feature/benefit will add value to the user.
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Name &
Title Here
Name &
Title Here
Name &
Title Here
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Use this section to elaborate on your offer. Since the previous copy sections were short, you can answer unanswered quetions and provide additional context here, now that users are hooked. Highlight features that build trust and expertise (e.g., Award-winning service, US-based call centers, industry certifications).
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